Challenge: Develop a poster distilling the 2010 AT&T Citizenship and Sustainability report for internal and external audiences.
Solution: In the “numbers” concept, AT&T brand typography and colors build a sphere showcasing metrics and guiding principles. The "atomic" concept utilizes an AT&T network brand design element to anchor major sustainability categories and topics. Color coding and typographic hierarchy organize the organic design clusters. In the "isometric" concept, illustrations connect major focus areas, supported by program descriptions and metrics.
Role: Art Director / Designer
